1st Annual
P2P ADVERTISING UPFRONT LA

DCIA Market Conference
October 29, 2007 | 8:00 AM - 7:30 PM | Los Angeles, CA

ATTENDEE INFORMATION

PHONE REGISTRATION
410-476-7965

LOCATION
Renaissance Hollywood Hotel
Highland Ave.
Hollywood, CA 90028
Renaissance Hotel
 

Agenda

Speakers

Sponsorships

About Us
 

Interested in sponsoring, exhibiting, or hosting
lunch or a reception at
the P2P Media Summit?

Please contact

Karen Kaplowitz
DCIA Member Services

karen@dcia.info
888-890-4240
________________

Press Registration

Please send e-mail
with press credentials to
press@dcia.info
 

 

Plan now to attend the Distributed Computing Industry Association’s first annual P2P ADVERTISING UPFRONT LA.

This inaugural event is scheduled for Monday October 29th at the Renaissance Hollywood Hotel in Los Angeles.

The P2P ADVERTISING UPFRONT LA DCIA Market Conference will feature keynotes from top P2P and social network operators, advertising agencies, sponsor companies, content providers, online ad networks, and Internet service providers (ISPs), plus case studies, panels of industry leaders, valuable workshops, and much more. There will be a continental breakfast, luncheon, and networking cocktail reception.

The P2P ADVERTISING UPFRONT LA is being held in conjunction with Digital Hollywood Fall (DHF), and your registration for the full DCIA Market Conference & Exposition includes that event as well.

DHF is the premier entertainment and technology conference in the country.

Keynote speakers for the October 29th P2P ADVERTISING UPFRONT LA DCIA Market Conference will provide a strategic perspective on what is required and what their sector has to offer to fulfill the multi-billion dollar revenue potential of the P2P and social network channel for the distribution of entertainment content.

Case studies will provide examples of success stories and experiments now underway involving sponsorships, cross-promotion, interactive advertising, and exciting new hybrid business models for monetizing P2P traffic and entertainment content being redistributed via P2P and social networks.

Panels will feature industry participants who will drill down to find answers to outstanding issues and outline action items that will accelerate commercial development of the P2P and social network distribution channel.

DCIA Member speakers are listed in the Speakers section, which is below the Conference Agenda that immediately follows this summary. More speakers are being added.

Exhibits and demonstrations for the P2P ADVERTISING UPFRONT LA DCIA Market Conference, held in conjunction with DHF, will feature industry-leading products and services.

Don't miss the opportunity to participate in this 2007 inaugural event. Register online or call 410-476-7965. For sponsor packages and speaker information, please contact Karen Kaplowitz, DCIA Member Services, at 888-890-4240 or karen@dcia.info.

CONTACT INFORMATION

Sari Lafferty
DCIA Business Administration

410-476-7965
sari@dcia.info

© 2007 Distributed Computing Industry Association (DCIA)
All Rights Reserved
 

PARTNERS & SPONSORS

DCIA

FTI

Javien

P2P ADVERTISING UPFRONT LA
DCIA Market Conference Agenda

Date: Monday October 29, 2007
Location: The Renaissance Hollywood Hotel in Los Angeles

8:00AM - 8:30AM

CONTINENTAL BREAKFAST

The Hollywood Ballroom (D&E) at the Renaissance Hotel in Los Angeles

8:30AM - 8:50AM

WELCOME

Karen Kaplowitz, Member Services, Distributed Computing Industry Association (DCIA) - Photo

P2P ADVERTISING UPFRONT

Marty Lafferty, CEO, Distributed Computing Industry Association (DCIA) - Photo

8:50AM - 9:15AM

OPENING KEYNOTE

Bruce Benson, Senior Managing Director, FTI Consulting - Presentation, Photo

9:15AM - 10:00AM - Photo

P2P & SOCIAL NETWORK OPERATORS

Consumer Centricity – Defining a New Channel
How should this enormous new marketplace for content distribution and monetization be defined? What are the roles and interests of key players including advertising agencies, sponsor companies, P2P and social network operators, media buyers, and content providers? What business practices and approaches from traditional media can be transported into this new channel? What user behavioral differences and technological capabilities make it unique? How can the P2P distribution channel most expeditiously generate revenue commensurate with the large amount of traffic it delivers?

Panelists:

David Goldman, CEO, Comedy Time - Photo

Jonathan Lee, Vice President, MediaDefender - Photo

David Fleck, VP, Business Development, BitTorrent - Photo

Scott Wensman, Director, Media Strategy and Content, Interpublic Group - Photo

Moderator:

Bruce Benson, Senior Managing Director, FTI Consulting - Photo

10:00AM - 10:15AM

KEYNOTE ADDRESS

Jennifer Betka, SVP, Marketing, Veoh Networks - Presentation, Photo

10:15AM - 10:30AM

REFRESHMENT & NETWORKING BREAK

10:30AM - 11:15AM - Photo

PRESENTING QTRAX

The World's First Ad-Supported P2P Music Service
What was the genesis of the breakthrough concept for QTRAX? How has it faired in terms of licensing major label and independent content for its radically different business model? What has been the response of advertising agencies and their clients? Which consumer product and service categories are most interested in participating with QTRAX from launch? Where does QTRAX anticipate that its user base will come from? What will its demographics be? How will QTRAX retain its audience?

Panelists:

Lance Ford, Co-Founder, Rebel Digital - Photo

John Connell, Vice President, Rebel Digital - Photo

Moderator:

Allan Klepfisz, Chairman & CEO, Brilliant Technologies, Developer & Distributor of QTRAX - Photo

11:15AM - 11:30PM

KEYNOTE ADDRESS

George Searle, CEO, LimeWire, Developer of the LimeWire Music Store - Photo

11:30AM - 11:45PM

CASE STUDY

Sam Yagan, Founder & CEO, OKCupid - Presentation, Photo

11:45AM - 12:30PM - Photo

NETWORK OPERATIONS & SUPPORT SERVICES

User Traffic – File Sharing, Downloading, Streaming, and Communicating
What are current usage levels and demographics for key P2P and social networks? What genres of content are being created and consumed in this largest and fastest growing online distribution channel? How can this tremendous amount of traffic be translated into advertising inventory that agencies and sponsors can buy and measure? What unique characteristics of such communities of users and the technologies that connect them can yield new opportunities for interactive and other innovative advertising formats?

Panelists:

Christopher Levy, CEO, BUYDRM - Photo

Bill Sheehan, VP, Sales, Javien Digital Payment Solutions - Photo

Mark Strangio, Director, Marketing, PeerApp - Presentation, Photo

Michael Weiss, CEO, Streamcast Networks, Developer & Distributor of Morpheus - Photo

Moderator:

Limor Schafman, Member Services, Distributed Computing Industry Association (DCIA) - Photo

12:30PM - 1:30PM

CONFERENCE LUNCHEON

Twist Restaurant at the Renaissance Hotel in Los Angeles

SPEAKERS

Jayant Kadambi, Founder & CEO, YuMe Networks - Photo

Cory Treffiletti, President & Managing Partner, Catalyst - Photo

1:30PM - 1:45PM

NETWORKING BREAK

1:45PM - 2:30PM - Photo

PRESENTING BEYOND MEDIA & INTENT MEDIAWORKS’ NEW COMPANY

Bringing Content and Brands Together in Open P2P
What new capabilities does this combination of Beyond Media and INTENT MediaWorks represent? How will the new company embrace the increasingly consumer-driven new media space? What plans does the merged entity have for packaging content to drive viral marketing and socialized consumption? How will it integrate P2P streaming and other technologies with ad-supported and subscription models to provide the lowest cost lifestyle distribution platform? How will the new company capture market share among competitors?

Panelists:

Andy Cooper, Beyond Media & INTENT MediaWorks' New Company - Photo

John Kupice, CEO, Beyond Media & INTENT MediaWorks' New Company - Photo

Joey Patuleia, VP, Business Development, Beyond Media & INTENT MediaWorks' New Company - Photo

Moderator:

Ted Cohen, Chairman & Managing Partner, TAG Strategic - Photo

2:30PM - 2:45PM

CASE STUDY

Dana Jones, CEO, Ultramercial - Presentation

2:45PM - 3:00PM

KEYNOTE ADDRESS

Jeff Richards, VP, Broadband Content Services, VeriSign, Developer & Distributor of Kontiki - Presentation, Photo

3:00PM - 3:15PM

REFRESHMENT & NETWORKING BREAK

3:15PM - 4:00PM - Photo

ADVERTISING AGENCIES & ONLINE AD NETWORKS

Aggregating P2P and Social Networks - Common and Indidual Attributes
What do advertising agencies and online ad networks need from P2P and social networks and what do these aggregators of online traffic have to offer? How do large file-sharing user networks compare with high-traffic portals and websites and how do they differ from these and from each other? How should P2P software developers and distributors and social network operators present themselves to agencies and online ad networks? Do engagements need to be exclusive?

Panelists:

Paul Baguley, Director, Advisory Services, KPMG - Photo

Michael Boh, Managing Partner, Best New Agency - Photo

Elias Plishner, SVP, Digital Communications, Universal McCann - Photo

Jay Rifkin, CEO, Beat9.com - Photo

David Shor, Director, Interactive Media, Wingman Media - Photo

Moderator:

Sari Lafferty, Business Affairs, Distributed Computing Industry Association (DCIA) - Photo

4:00PM - 4:15PM

REFRESHMENT & NETWORKING BREAK

4:15PM - 5:00PM - Photo

Free-to-User, Promotional, and Hybrid Opportunities - Property Driven Models
What considerations must be made in determining how to optimize the value of P2P and social networking distribution of copyrighted works? How can each property be analyzed so that it succeeds to its fullest potential? What are the parallels in this online environment to analog sequential distribution schemes? Can multiple monetization methods be used simultaneously in offering P2P content to consumers?

Panelists:

John Dillon, Chief Marketing Officer, CacheLogic - Photo

Steve Gonzalez, VP, Business Development, DeviantART - Photo

Daniel Harris, CEO, MediaPass Network

David Lee, CEO, Fun Little Movies

Brent Muhle, General Manager, Nettwerk Music Group - Photo

Moderator:

Karen Kaplowitz, Member Services, Distributed Computing Industry Association (DCIA) - Photo

5:00PM - 7:30PM

NETWORKING COCKTAIL RECEPTION

The Grand Ballroom at the Renaissance Hotel in Los Angeles

P2P ADVERTISING UPFRONT LA
DCIA Market Conference Speakers

Paul Baguley, Director, Advisory Services, KPMG

Bruce Benson, Senior Managing Director, FTI Consulting

Jay Berman, Co-Chairman, Advisory Board, QTRAX

Michael Boh, Managing Partner, Best New Agency

Derek Broes, SVP, Digital Distribution, Paramount Pictures

Ted Cohen, Chairman & Managing Partner, TAG Strategic

John Desmond, Vice President, MediaSentry Services, SafeNet

John Dillon, Chief Marketing Officer, CacheLogic

Lance Ford, Co-Founder, Rebel Digital

David Goldman, CEO, Comedy Time

Steve Gonzalez, VP, Business Development, DeviantART 

Daniel Harris, CEO, MediaPass Network

Tim Hogan, Chairman, Beyond Intent

Dana Jones, CEO, Ultramercial

Jayant Kadambi, Founder & CEO, YuMe Networks

Karen Kaplowitz, Member Services, Distributed Computing Industry Association (DCIA)

Robin Kent, Co-Founder, Rebel Digital

Allan Klepfisz, Chairman & CEO, Brilliant Technologies, Developer & Distributor of QTRAX

John Kupice, CEO, Beyond Intent

Marty Lafferty, CEO, Distributed Computing Industry Association (DCIA)

Sari Lafferty, Business Affairs, Distributed Computing Industry Association (DCIA)

David Lee, CEO, Fun Little Movies

Jonathan Lee, VP, MediaDefender

Christopher Levy, CEO, BUYDRM

Chris Lighty, CEO, Brand Asset Group

Brent Muhle, General Manager, Nettwerk Music Group

Eric Patterson, VP & GM, Consumer Services, BitTorrent

Joey Patuleia, VP, Business Development, Beyond Intent

Elias Plishner, SVP, Digital Communications, Universal McCann

Rick Riccobono, EVP, QTRAX

Jeff Richards, VP, Broadband Content Services, VeriSign, Developer & Distributor of Kontiki

Jay Rifkin, CEO, Beat9.com

Christopher Roe, CTO, QTRAX

Roger Scadron, Senior Managing Director, FTI Consulting

Limor Schafman, Member Services, Distributed Computing Industry Association (DCIA)

George Searle, CEO, LimeWire, Developer of the LimeWire Music Store

Bill Sheehan, VP, Sales, Javien Digital Payment Solutions

David Shor, Director, Interactive Media, Wingman Media

Mark Strangio, Director, Marketing, PeerApp

Cory Treffiletti, President & Managing Partner, Catalyst

Michael Weiss, CEO, Streamcast Networks, Developer & Distributor of Morpheus

Scott Wensman, Director, Media Strategy and Content, Interpublic Group

Sam Yagan, Founder & CEO, OKCupid