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Contact Us

Distributed Computing Industry Association
2838 Cox Neck Road
Suite 200
Chester, MD 21619

Phone: 410-476-7965
Email: info@dcia.info

DCIA Staff


Marty is an accomplished new media industry leader with a track record of successful multi-business collaboration and excellence in pioneering the distribution of content via new technologies . During his career, he has served in senior positions for some of the world's most innovative entertainment and technology companies.

Marty joined DCIA from Lafferty Media Partners LLC (LMP), where he served as Managing Partner. Prior to LMP, he was CEO of Zoom Culture, which he transformed from a year-old dotcom into a thriving digital television and new media firm in 24 months, working with partners including NBC and PAX TV. He also led Zoom's software development team and partnered with Apple engineers to serve as the first Beta client for Scale 8's advanced global storage network and edge content distribution system.

Previously, Marty served as CMO for StreamSearch.com, where he oversaw the conversion of its streaming video search engine from a technological to an entertainment market focus, working with and for major studios such as Paramount and Artisan. While there, he also led the creation of the interactive multimedia site for Sundance Film Festival. Before StreamSearch, during his tenure as Microsoft TV VP of Corporate & Service Marketing, he supported the strategic refocus of Microsoft's WebTV acquisition from a purely B2C niche subscription offering to a B2B application suite for multichannel service distributors and their set-top suppliers, in addition to introductory plans for the Xbox game console.

As President of FutureVision, Marty supervised the redesign and rollout of the industry's first true switched-digital-network service offering and the company's acquisition by Verizon. Before FutureVision, as VP of TV Answer, he led the development of numerous technically diverse simulcast interactive applications using IVDS over-the-air transmission spectrum, and secured affiliations with PBS and commercial broadcast station groups, culminating in a strategic alliance with CapCities/ ABC.

Marty was also CEO of NBC's Olympics joint venture, where he led multiple vendors to develop alternative security solutions for a satellite-delivered mini-subscription PPV service, as well as oversaw cable and broadcast affiliate marketing. Prior to that, as GE Americom VP of Cable Services, he contributed to GE Astro's new fleet development and deployment, generating $445 million in sales to television programmers in 18 months. Finally, as VP of TDBS, Marty led Turner Broadcasting's internal and GI engineering teams to develop and deploy the industry's first signal-scrambling security technology for basic programming services.

He has received recognition from, and held leadership positions in, numerous industry organizations throughout his career. Most recently, he was awarded the Council for Entrepreneurial Development Award as a top-fifty new company. Marty served as Membership Chairman of the Interactive Services Association, and as Chairman of the International Digital Satellite Television Symposium. He also co-founded the Satellite Broadcasting Communications Association and served as its first Vice Chairman.

Marty holds a Master's degree from Yale University and Bachelors with honors from Williams College. He has received the NCTA's President's Award and a CTAM TAMI Award for industry service.


Michael is an accomplished business development executive with over 20 years of enterprise technology experience.  In his capacity as Cloud Evangelist for the DCIA, he consults with companies globally on their marketing strategies with a focus on cloud solutions deployment and sales growth.  Michael is also an accomplished presenter and writer, and authors a blog at http://elliottmichael.com

Michael most recently served as Dell’s Cloud Evangelist, working as a thought leader in formulating cross-business cloud marketing strategies.  He represented Dell's cloud portfolio and vision at client meetings, media briefings, and industry conferences.  Specializing in cloud infrastructure, virtualization, and high performance computing, Michael traveled extensively throughout North America and internationally consulting with clients on their data center designs and speaking at industry events.

At Sun Microsystems, Michael was responsible for the company’s storage field-marketing activities, working with partners and customers to drive storage adoption focusing on new product introduction. 

Michael previously held the role of Director of Marketing for a new market entrant Crosswalk; a scalable network attached storage manufacturer.  In this role, he conceived and executed marketing campaigns to penetrate the high performance computing segment.  Managing a budget of $500K, he planned marketing tactics including lead generation, tradeshows, website development, Internet advertising, and public relations. 

Michael started his career as a mainframe programmer for General Electric and held the role of Professor of Marketing at the University of Akron.  He has a mathematics degree from the University of Cincinnati and an MBA from Pennsylvania State University.

View his profile at www.linkedin.com/in/elliottmichaelcloud.

DCIA MEMBER SERVICES - Stephanie Brownlee, Shekhar Gupta, Karen Kaplowitz, Laura Tunberg, Limor Schafman, and Michiko Hashimoto

, SVP, Strategic Media

Stephanie brings 26 years of cable television experience coupled with 18 years in new media to her leadership role in DCIA Member Services, including entertainment software solutions for interactive program guides (IPGs), video-on-demand (VoD), videogame applications, interactive television (iTV), portals/gateways, and Wi-Fi.

Stephanie began her cable industry career with Prevue Networks in 1988 at its launch of the Prevue Channel. Prevue Networks developed one of the first advanced analog IPGs in the early '90s, and then deployed the first "live" digital IPG in competition with TV Guide in 1996. Twelve years later, News Corp. and Liberty Media acquired Prevue Networks. At that stage, the Prevue Channel was deployed in over 54 million households and was the leading IPG resident in digital set-top boxes (STBs) domestically.

Stephanie then joined ICTV, the first company with an Internet-to-the-TV solution using cable-plant infrastructure and first-generation cloud computing technology, as SVP of Sales & Industry Relations. She helped raise $87M for ICTVís second round of funding bringing in TV Guide, which led the round, and Adelphia Communications. Stephanie also facilitated content partnerships with Disney, ESPN, Lifetime, NBC Universal, and Hollywood studios.

Stephanie then joined Zodiac Interactive as SVP, Distribution for North America. Zodiac Interactive developed and deployed portals/gateways embedded with iTV and gaming applications, winning a 2006 Emmy Award in the iTV category for its execution of the iO portal. Zodiac Interactive apps were launched by Cablevision to over 3M homes in Long Island, CT, and NJ.

Stephanie also was one of the founders of the CTAM Silicon Valley & Pacific Northwest Chapter and then President for three years. She has a BS degree with a major in marketing and a minor in finance from Oklahoma State University (OSU).

Strategic Media

Most recently, Stephanie has served as SVP of Sales & New Business Development for Strategic Media, a business strategy consultancy, working with Motorola, High TV 3D, Global Call Enterprises, (where she brokered a strategic agreement with Homeland Security), and the National Rural Telephone Cooperative (NRTC).

, VP, Technology & Marketing, Helping Solution

Shekhar brings extensive experience as an accomplished executive with a successful track record of launching and managing telecom networks and products to his leadership role in DCIA Member Services.

Shekhar has built and managed networks as large as $100 million and has been very successful in creating new revenue streams for companies he has served. He has also built new companies from the ground up to multi-million dollars in revenue. He holds over 40 patents.

He brings 18 years of experience in various roles from product management to engineering and planning to operations for Fortune 100 and start-up companies both domestically and internationally.

Shekhar currently works for healthcare company Helping Solution in Kansas City, KS where he manages its Social Media and development/deployment of Telehealth, Internet of Things (IoTs), Big Data, and Cloud Products & Services.

Previously, Shekhar worked for ARRIS/Motorola Google where he led new products and hosted and consulting services in CCAP migration, BW Management & Optimization, QoE, and Connected Homes.

Prior to ARRIS, as Senior Director for OPNET Technologies, a network and application monitoring company, Shekhar managed its International Professional Services Group where his accomplishments included acquiring London Police and O2 as major customers in addition to adding AT&T domestically. He also reduced non-revenue generating services to improve company net income.

Before OPNET, Shekhar worked for CenturyLink, 3rd largest local telecom in the US, where led its SDN, VoIP, IPTV, MDU/MTU, and Smart Home products among others.

Shekhar has numerous industry certifications, a BS in Electrical Engineering from University of Nebraska, and a Doctor of Ophthalmology degree from India.

, President, The New Ellis Group

Karen has been a highly respected lawyer and businessperson for over 30 years. A 1971 graduate of the University of Chicago Law School, she was an associate at O'Melveny & Myers; a founding partner of Bardeen, Bersch & Kaplowitz; and a partner for over 20 years in Alschuler Grossman Stein & Kahan, one of the premiere entertainment litigation firms in California. At the Alschuler firm, Karen served as Marketing Partner for a decade, as well as head of the Labor and Employment Department, helping to grow the firm to its current prominence. She also was of counsel to Reed Smith in Princeton for several years. Karen has been recognized in The Best Lawyers in America from 1997-2004.

Karen also served as President of the Association of Business Trial Lawyers and as Chair of the Employer-Employee Relations Committee of the ABA's Torts and Insurance Practice Section.

She has spoken throughout her career at numerous forums, including the Los Angeles Copyright Society, Women in Film, ABA National Institutes; ABA annual meetings; the Association of Business Trial Lawyers; the Corporate Practice Conference of the ABA Section of Business Law; the American Corporate Counsel Association [New York City and New Jersey chapters]; National Conference for Women Litigators; California Trial Lawyers Association; ALI-ABA; Women Lawyers Association of Los Angeles; the Los Angeles County Bar Association; National Conference of Women and the Law; and Women in Management.

Karen is the creator of Aiming High, an annual event to benefit NOW Legal Defense and Education Fund, which has honored 35 of the most powerful and successful women in American business since 2001. She is a member of the Advisory Board of Disability Rights Advocates, which is based in Oakland, California.

The New Ellis Group

The New Ellis Group is a business development consulting firm based in Princeton, New Jersey. Since 1997, The New Ellis Group has provided strategic planning and business development expertise to companies in a wide array of industries including professional services, publishing, legal software, advertising, sports media, graphic design, project management, investigations and security, manufacturing, commercial real estate, distance learning and wireless telecommunications.

Through The New Ellis Group, Karen has applied to the business arena her success in resolving complex business disputes with win-win business solutions. Her forte is helping her clients build business networks: networks of clients, customers and referral sources. She is known for helping businesses to capitalize on existing opportunities and to obtain access to appropriate strategic partners through her extensive national business network and connectivity skills.

Laura Tunberg, Principal, We Get It Consulting

Laura brings her legal and strategic business background in advocacy, public policy, intellectual property (IP), technology, content protection, digital distribution, and litigation including her years in business development in the entertainment industry and as Vice President of Intellectual Property Enforcement and Content Protection at MGM Studios.

Her experience has helped to provide Laura with a unique combination of broad based skills and talent to enhance and meet the challenging, changing needs in the workplace. She offers unparalleled domestic and international contacts and experience in media, digital content, IP, law and law enforcement, politics, and education and issue management.

Laura and her partner at We Get It Consulting, Janet Janjigian, have managed strategic business alliances, complex litigation, comprehensive crisis management and media relations (including MGM Studios’ three major M&A transactions in 18 months) and content campaigns including, a nationwide copyright awareness campaign, major legislation for copyright protection (ART ACT) and the landmark Supreme Court case, MGM v. Grokster, and the task force on digitizing the vast 4,000 title library at MGM Studios.

Laura has a BA in Drama Education with a minor in English Literature from San Francisco State University and a JD from Santa Barbara College of Law.

We Get It Consulting

We Get It Consulting offers services in the areas of digital business strategies, business development, IP protection strategies, litigation strategy (communications/counsel supervision), legislation creation and implementation, crisis communications counseling and strategy, issues management and public affairs, media relations, message development, strategies for online communications, content acquisition and creation, corporate and individual access, advocacy / coalition building, and media training.

, President, KeystoneTech Group

Limor brings her extensive experience to bear on behalf of technology companies interested in introducing new products to the marketplace or repositioning existing products into new marketplaces. The technology arena offers Limor a spectrum of opportunity to employ her business philosophies: listen closely to the market, develop solution based products and services, and then utilize market directed communication tools to open doors and close sales. Through this process, Limor helps clients set the foundation for their success and then works with them achieve it.

Her areas of expertise include technology based product and services development and marketing for such industries as consumer electronics, themed entertainment, retail and shopping centers, visual display technologies, custom software development, and video games, P2P, sensor technologies, RFID, IPTV, MobileTV, wireless and many others. She is President of the IPv6 Forum for Israel, Advisor to the Mid-Atlantic IPv6 Task Force, Regional Lead for the Games For Change Initiative, Immediate Past President of the World Future Society US National Capital Region Chapter, sits on the Steering Committee of the International Association of Space Entrepreneurs and contributes to various committees of the Greater Washington Board of Trade.

A graduate of the University of Pennsylvania, BA and Boston University School of Law, JD, she is a member of the California, New York and Massachusetts state bars. She is also an alumna of the Anderson School, UCLA Executive Program for Business Management.

KeystoneTech Group

KeystoneTech Group helps technology companies bring their innovative new products to market. Talking to the marketplace, finding the niches, and creating exciting, profitable relationships.

, Managing Director, VIsion Bridge

Michiko is a founder and Managing Director of Vision Bridge, LLC based in Tokyo. Vision Bridge is the first Japanese firm specializing in association management services, including membership database management, mailing services, meeting management, strategic marketing services, and consulting.

Michiko has more than 20 years of professional and business experience working with client organizations, including more than 10 years of planning and executing marketing awareness activities in Asia Pacific for an international technology standards body, The MFA Forum, where she served as Regional Manager.

In this capacity, she organized many international conferences, not only in Japan but also in China, Korea, Malaysia, Singapore, and India, soliciting speakers, providing operational management, event marketing, and publicity through trade and local media.

Michiko is also a CPA certification holder and a member of the American Institute of Certified Public Accountants. She is a member of Information Systems Audit & Control Association. Michiko holds a bachelor's degree in Literature from Tsuru University.

Vision Bridge

Vision Bridge, LLC is the first Japanese firm specializing in association management services. In addition to providing membership database management, mailing services and meeting, it also provides strategic marketing services and consulting thereby allowing its clients to meet their goals. Its diverse services and industry expertise allows it to meet the expectations and requirements of clients throughout its global network in the US and Europe.

DCIA CONSUMER RESEARCH – Rich Feldman & Rick Quinlan

Rich Feldman, President, Feldman Research Lab

For the past 20 years, Rich has been working to understand consumers of new media and how companies can best market their products and services. Rich is President of Feldman Research Lab, which he founded in 2000 to serve the market research needs of leading media companies including Disney, Time Warner, Bell Globe Media, the NFL, and NHL.

Rich's professional experience began at the Media Lab at MIT, where he worked as a Research Assistant and received a Bachelors Degree in Political Science and a Masters from the Sloan School of Management.

NBC hired Rich to become Director of New Media Research in 1985. He spent three years working on a number of topics including forecasts of new media and their impact on NBC. In 1988, Rich moved from the network to the newly formed Cable Division, where he was responsible for research and business planning for the launch of CNBC and other NBC acquisitions. He was actively involved in the FCC Advisory Committee process of setting an advanced television standard.

In 1990, Rich joined the management of research suppliers Norman Hecht Research and ASI Entertainment. Among the successful projects he led were advertising effectiveness studies showing the impact of advertising during the Olympics, research for the trial of a kiosk in record stores that allowed customers to listen to samples of any disk in the store, as well as dozens of projects to optimize emerging media services.

Rich has presented at Advertising Research Foundation conferences on place-based media, the convergence of telephony and cable and prognosticating the future of media. He is a member of the Advertising Research Foundation, the CTAM Research Committee, and QRCA - the professional association for focus group moderators.

, Vice President, MarketTools

Rick began his career with ASI Entertainment in Hollywood, CA in 1979. He relocated to Cincinnati after the company acquired the original Burke copy test group, where Rick was instrumental in the development and refinement of measures for diagnostic understanding of consumer response to media stimuli that helped Ipsos-ASI surge to leadership in the area of advertising research.

Rick sought to grow his research background and left to work with IRI and MarketVision. In February 2003, Rick returned to ASI Entertainment, rejoining the team that pioneered entertainment and advertising research, and most recently returned to Cincinnati to assumer his current position.

Rick has invaluable experience in the field of consumer response and advertising research, having analyzed and presented recommendations and results for more than 1500 commercials by some of the advertising industry's most creative and research savvy advertisers and agencies. He was integral in the research efforts that helped Ralston-Purina and Bayer Consumer Care achieve the marketing success stories that were eventually honored with recognition and the ARF's Ogilvy Research Awards.


, CEO, DC Strategies

Doug Campbell has over twenty years' experience in government relations, public affairs, and strategic counseling. He came to Washington in 1981 after four years of legal practice with Douglass, Davey & Cooper, Tallahassee, Florida, to serve under Senator Orrin Hatch (R-Utah) as counsel to the Senate Labor and Human Resources Committee, where he focused on education and health issues. He was promoted to Majority Health Staff Director of the Committee and subsequently became Special Assistant to the Commissioner of the Food and Drug Administration.

In 1987, he joined the Washington government relations operation of Fleishman-Hillard and added public relations and public affairs skills and experience to his legal and legislative background. Concentrated initially such healthcare clients as Syntex, the American Ambulance Association and Sandoz, Doug's practice eventually diversified into technology and corporate issues. He has represented Novell, America Online, and Sony Electronics, among others, and he staffed the public affairs component of the Interactive Services Association's Project Open , focused on preventing regulation of content on the Internet. On behalf of America Online, he was heavily involved in the negotiations that led to the landmark Digital Millennium Copyright Act. He also helped shape and manage the November 1997 Internet/Online Summit: Focus on Children , the first broad-based outreach partnership among the Internet industry, advocacy groups, and consumers.

He subsequently founded his own government relations consulting firm, where clients included AOL Time Warner, and the Internet Alliance, with emphasis on electronic privacy, data security and "spam" legislation. He coordinated IA's Federal Policy Council and was point person for the Alliance's negotiations with the Federal Trade Commission over the regulations for the Children's Online Privacy Protection Act. In 2002 he joined FH|GPC, and worked with such organizations as AOL Time Warner, the Auto-ID Center at MIT, and Ernst & Young on strategic counseling, crisis planning, advisory committee creation, and legislative affairs, before returning to Fleishman-Hillard in 2003.


, Administrative Law Committee Chairman, NYC Bar Association

Elaine is a dynamic executive with broad experience in information technology, advertising, and the public sector. She has held the role of general counsel and developed extensive knowledge of communications, intellectual property, and regulatory issues within diverse industries. Elaine chaired the 4 A's legal committee, and led advertising industry coalitions on advertising directed to children, over-the-counter drug advertising, and food advertising.

Elaine's private sector experience includes serving for more than 20 years at Ogilvy & Mather in senior roles including as Executive Vice-President and General Counsel. In that position she testified before the FTC, FCC, and other federal government agencies, on behalf of industry-wide issues such as advertising directed to children. She also trained the agency's staff and clients on advertising legal issues such as copyright, trademark, and regulatory compliance.

Elaine has also worked as the Deputy Commissioner and General Counsel for the NYC Department of Information Technology and Telecommunications, where she negotiated major telecom agreements and conducted public hearings throughout the five boroughs.

In addition she served as Senior Vice President and Director of the National Advertising Division, Council of Better Business Bureaus, where she spearheaded the advertising agency's self-regulatory unit. Elaine selected cases, raised funds, and served as chief public spokesperson on behalf of advertising industry self-regulation.

Elaine also currently serves as Chairman of the Administrative Law Committee for the NYC Bar Association, and is active in the NYC Civil Rights Coalition, NY State Division for Women, and ABA . She holds a Master of Laws in Trade Regulation from NYU Law School and a Doctor of Jurisprudence from Columbia University.

DCIA COMMUNICATIONS – Kelly Larabee & Ross Freedman

, Senior Strategist

Kelly has managed communications for numerous communications and technology businesses. Her primary focus is strategic vision and counsel, and creating visibility via high-level media relations.

She directed all aspects of media communications for KaZaA from October 2001 through May 2003 and helped make KaZaA the most downloaded software in the world. Prior to KaZaA, Kelly worked with peer-to-peer company Uprizer to define its market and gain visibility in the business sector; Heineken Foundation to launch Red Star Records and fundraise for Urban Music Education; and ITU Ventures to announce its co-venture with the Public Employees' Retirement Association of Colorado (Colorado PERA.)

Previously, Kelly was vice president at Alexander Ogilvy, based in San Francisco and a founding member of its Denver and LA offices. She helped Ogilvy achieve Agency of the Year for 2000, and managed public relations for idealab!, Ziff-Davis, Mercury Mail/ Infobeat, Hollywood Stock Exchange, Heidrick and Struggle's LeadersOnline, Hewlett-Packard's Enterprise Systems Group, and Nortel's acquisition of Bay Networks.

Before Alexander Ogilvy, she worked as a PR consultant for a variety of clients including America Online, Highway 1 and the forming Interactive Working Group at the Washington, D.C. office of Fleishman-Hillard Inc. She created a consumer privacy program for MasterCard International, and wrote the summation of MasterCard's telemarketing fraud program that earned a Silver Anvil Award. Kelly began her career in the United States Senate as a staff assistant to Senator Herb Kohl.

Kelly holds a bachelor's degree in political science from Colorado State University. She was a founding member of the Council for Internet Commerce, and serves as a board member of the Encanto Palmcroft Historic Preservation Association.

, Associate

Ross Freedman is a recent graduate from the University of Miami in Coral Gables, Florida.

He graduated with degrees in Media Management and Psychology as well as receiving a minor in Marketing.

Ross has experience in telecommunications through internships with MC Dean, Inc., as well as Fleischman and Harding, LLC.

He is currently working as an intern for DCIA while studying for the LSAT, and has plans to attend law school starting in 2014.

For the DCIA, Ross has contributed to the trade association’s social media program during his tenure, and authored the organization’s 2013 Year-in-Review. He also represents the DCIA at trade conventions and meetings nationwide.

DCIA ADMINISTRATION – Sari Lafferty & Adam Marcus

, Business Affairs

Sari holds an M.B.A. in marketing from Georgia State and a B.A. from Cornell University. She has previously served as office manager for enterprises ranging from software developer E-Star Communications to sports and arts center Camp Lindenmere.

Sari was the co-founder and served as president of Newtown Junior High PTA in Newtown, PA for three years.

In addition, she has held numerous national and regional positions in Women's American ORT.

, Technology Advisor

Adam earned his J.D. from Santa Clara University in May 2007 and M.A. in Communication, Culture & Technology from Georgetown University in 2003. He also has a B.A. with honors in English from the University of Florida. His article on the FCC's media deregulation policies was published in Volume 3, Issue 1 of I/S: A Journal Of Law And Policy for the Information Society. His masters thesis, which focused on digital music copyright policy issues, received an award of distinction from his department and he presented it at the 2003 Telecommunications Policy Research Conference.

Adam interned at the Cato Institute in 2002, assisting with research about media consolidation effects, foreign ownership rules, new broadcast technologies, and intellectual property bills.

As a volunteer for the Future of Music Coalition from 2001 to 2003, he coordinated a team of 14 volunteers hosting a 2-day conference with over 500 attendees. Adam also helped define, assemble, and analyze data for a breakthrough study of radio consolidation "Radio Deregulation: Has It Served Citizens and Musicians?"

During a six week deployment in the Bahamas as part of the Organization of American States' NetCorps program, he provided computer training and support to small hotel operators. Adam's work included training on Microsoft Office applications, Web site design, online marketing, and basic accounting. He also defined and documented procedures and performed hardware and network troubleshooting.

Adam has also worked as a technical writer, designed corporate websites, provided technical support, and has taught courses on DOS and Windows.

Copyright 2008 Distributed Computing Industry Association
This page last updated December 27, 2014
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